What's in a name?
April 2, 2020
Where does the name, "Welcome Swallow" come from?
Every organization or entity that provides goods and services prefers to have instant name recognition that creates loyalty, repeat business and buying habits that become viral. For example, this is what the Apple company rely on when launching a new cell phone or ...
What on earth is that!?
March 30, 2020
In the eye of the beholder...
The cubism of Picasso, the strong gestural lines of Tamara de Lempicka, the heretical religious provocations of Caravaggio, the Vienna Secessionists with Klimt challenging traditional artistic wisdom, all these and many more original artists took both exception and refuge in...
Hang Time
March 29, 2020
The Hang Men
Is there anything more irritating than a painting in a gallery that is not level or out of alignment? The human eye is capable of registering less than 2 millimeters of misalignment, especially on the vertical axis. Imagine hanging 80 pieces of art and trying to get that rig...
Behind the scenes...
March 26, 2020
The naked gallery...
Across all our social media platforms there are literally hundreds of photographs of the Welcome Swallow Gallery. We pride ourselves in presenting a beautiful space worthy of the artists' work that we are anxious to display in the best possible light.
However, there are time...
Retrospective
March 24, 2020
Reflections on the year
As all gallery and gift operations move online, our blog space will review some of the highlights of the past year while also presenting some of the exciting things that we will be doing when we are able to re-open....
Shutdown
March 23, 2020
A New Zealand Story
As Covid-19 challenges our way of life, the title of our next and now postponed exhibition, A New Zealand Story, remains apposite, albeit for somewhat different reasons. Understandably, the gallery and our gifts are not deemed as essential, however, here and on our Instagram...
An iconic pairing
March 20, 2020
Improbable, impossible, imagined
A New Zealand Story, exhibition 3rd April - 31st May 2020...
Featuring...
March 10, 2020
To build a gallery...
March 5, 2020
Watercolour New Zealand Newsletter, March 2020
March 1, 2020
Article on the Waikato Watercolourists exhibition 14 February - 31st March
Watercolour New Zealand has published an article by Trust member Clive Gilson that reviews The Waikato Watercolourists exhibition and the origins of the paintings on display that come from the work of the great masters who were supreme in this genre. An extended version...
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